Business & Entrepreneurship

A list of all the episodes you will find in the So This Is My Why podcast that features people with an entrepreneurial background, including show notes, links and other episodes that you might find interesting.

Francine Ballard - BFF founding member, founder of Metagolden Web3 phygital luxury high fashion

Ep 98: From Devil Wears Prada to Web3 High Fashion?! | Francine Ballard (Founder, Metagolden)

Francine Ballard is the Houston-based founder of Metagolden, a modern brand for a modern consumer who values physical and digital status equally. A web3 emporium showcasing the finest phygital (physical and digital assets sold together) collectibles by way of collaborations between luxury labels, artists and digital influencers/creators.

Ballard worked in fashion publishing for many years at Time Inc (InStyle), Conde Nast (Lucky magazine) and most recently as style editor at PaperCity magazine working with fashion and jewelry brands Hermès, Gucci, Fendi, Dolce & Gabbana, Cartier among others before transitioning to the technology space.

An avid crypto investor, in 2021 she entered the blockchain space with a line of fine, 18k gold jewelry tied to NFTs. Since then, the company has expanded via partnerships with THEORY, Kwiat Diamonds, Decentraland, Moda Operandi and Fred Segal, successful NFT projects with artists Ashley Longshore, Jonathan Seliger and editorial features in ELLE and Architectural Digest.

Her next collection- HW3 (House of Web3) will be a community-owned, operated and financed fashion house with the best and brightest from both worlds (Web3 and IRL) rooted in forward thinking operatives of ideation, collaboration and innovation. As one of the first female-led blockchain brands and a founding member of the BFF, along with Gwyneth Paltrow, Kate Hudson, Paris Hilton and founders Brit Morin and Jaime Schmidt, Ballard has become a web3 thought leader and expert, paving the way for women and female-led projects in the space.

TM Lee - co-founder at CoinGecko, a website that provides a fundamental analysis of the crypto market since 2014. In addition to tracking price, volume and market capitalization, CoinGecko tracks community growth, open-source code development, major events and on-chain metrics.

Ep 90: Building the Bloomberg & Yahoo Finance of Crypto | TM Lee (co-founder & CEO, Coingecko)

TM Lee – co-founder & CEO at CoinGecko, a website that provides a fundamental analysis of the crypto market since 2014. In addition to tracking price, volume and market capitalization, CoinGecko tracks community growth, open-source code development, major events and on-chain metrics.

Phil Libin- co-founder Evernote, mmhmm, All Turtles

Ep 87: Building Evernote, Startup Success is Worse than Startup Failure & Why Blockchain is Bullish*t | Phil Libin (co-founder, Evernote, mmhmm & All Turtles)

Phil Libin is co-founder and CEO of All Turtles, a globally distributed product studio, and mmhmm, an all-in-one platform for making, watching, and talking on videos. Previously he was Managing Director at General Catalyst, and before that he was co-founder and CEO of Evernote, which he grew to become a beloved product for hundreds of millions of users.