Creative Industry

A list of all the episodes you will find in the So This Is My Why podcast that features people working in the creative industry, including show notes, links and other episodes that you might find interesting. Past interviewees include artists, dancers, stunt actresses, photographers, writers and more.

Mai Akiyoshi - CEO & Co-Founder, Curious Addys' Trading Club

Ep 81: Building a cute, educational & interactive NFT platform for Web3 beginners | Mai Akiyoshi (CEO & Co-Founder, Curious Addys’ Trading Club)

Mai is CEO of Curious Addys, a Web3 startup building the best educational platform and community for newcomers to Web3. She is building, a platform where anyone can ask questions on Web3 and get guaranteed answers from experts. Previously, Mai was a senior software engineer at Gusto and VP of marketing at Logbar, a Japanese startup where she co-created the world’s first handheld offline translation device, ili.

Lim Ee Ling - Executive Director of Global Programs, 500 Global + Co-Founder of Smarter Me & Young Leaders Summit Asia

Ep 80: Ee Ling Lim | Executive Director of Global Programs, 500 Global & Co-Founder of Smarter Me + Young Leaders Summit Asia

e Ling Lim leads the Global Programs team at 500 Global, overseeing the strategic development and implementation of programs for 500’s network of startups all over the world. In her role, she also advises governments, corporations, and foundations in designing and developing startup ecosystems and innovation programs. Prior to 500 Global, Ee Ling was an Investment Banker with Bank of America Merrill Lynch and CIMB Investment Bank, executing M&A, equity and debt capital market transactions in Southeast Asia.

Ee Ling is also the Co-Founder and CEO of Smarter Me, a K-12 edutech startup headquartered in Singapore, that equips primary and secondary school students with the skillset, mindset, and heartset to define their own success and happiness in the future. Through digital technology and entrepreneurship education, students develop mastery in problem-solving, critical-thinking, collaboration, and creativity. She also hosts Young Founders Summit Asia, a leading startup program in Asia that provides aspiring teenage founders with workshops and mentorship to launch impact-based startups.

Nicole Quinn - General Partner, Lightspeed Venture Partner & Celebrity Whisperer - investor of Gwyneth Paltrow (Goop), The Honest Company (Jessica Alba), Lady Gaga (Haus Laboratories), Sophia Amoruso (Girlboss), Rothy's, Calm, Cameo, Lunchclub

Ep 79: Celebrity Whisperer & Investor of Lady Gaga, Gwyneth Paltrow, Sophia Amoruso etc. | Nicole Quinn (General Partner, Lightspeed Venture Partners)

Nicole Quinn is a General Partner at Lightspeed Venture Partners, where she focuses on consumer and FinTech investing. Consumer behavior, founder insights, and company brand are core in Nicole’s mind. Nicknamed the “Celebrity Whisperer”, she has led the Series A in Cameo and Lady Gaga’s Haus Labs and seed rounds in Girlboss, Illumix and Sagely. She also invested in the Series B in Calm and Series C in Goop. Earlier, she sourced Rothy’s and Zola.

Prior to joining Lightspeed, Nicole had her own startup in the wearables space and worked at the European FinTech startup Nutmeg. Earlier in her career she was at Morgan Stanley where she worked on the IPOs for Facebook, Pandora, Groupon and Ocado.

Nicole has been featured in The Wall Street Journal’s VC Women to Watch and Marie Claire New Guard Awards. She is on Lightspeed’s Diversity and Inclusion Committee and an advocate for change around diversity.

Nicole received a B.A. in Economics and Math from York, England and an MBA from Stanford.

Debbie Soon - Co-Founder, HUG NFT Accelerator & curate-to-earn platform HUGhub, hedgeHUG; Chief of Staff at ONE Championship to Chatri Sityodtong

Ep 78: Creating a Web3 Accelerator & Curate-to-Earn Platform with Randi Zuckerberg | Debbie Soon (Co-Founder, HUG & former VP of ONE Championship)

Debbie Soon is the co-founder of HUG alongside Randi Zuckerberg. HUG is a Web3 platform that supports creators and collectors through our community and growth initiatives: HUGhub (curate-to-earn discovery platform for NFTs), groupHUG (NFT growth accelerator), and hedgeHUG (early stage pre-mint program).

Lily Wu is currently the Startup Partner Lead, SEA at Stripe and co-founder of WOW Pixies, the first DAO to invest in the women-led web3 ecosystem.

Ep 77: Founding Two 7-figure Businesses & Launching the First Venture DAO for Women | Lily Wu (Startup Partner Lead, SEA & Co-Founder, WOW Pixies NFT)

Lily Wu is currently the Startup Partner Lead, SEA at Stripe and co-founder of WOW Pixies, the first DAO to invest in the women-led web3 ecosystem. Previously, she was immersed in the startup world where she bootstrapped two 7-figure businesses from the ground up and was the Head of Programs for NewCampus, a Series A edutech startup based in Singapore. She is the founding ambassador of Future Females Singapore, a global organisation dedicated to helping female entrepreneurs get the resources and connections. Fun fact, she is also an illustrator, published author and has a black belt in Japanese martial arts, Taido.

Mumu the stan, aka MOON HMZ is an artist, poet, and published author/illustrator & founder of MalaysiaNFT

Ep 75: Selling Her 1st NFT to Mike Shinoda (Linkin Park)! | Mumu the Stan (Founder, MalaysiaNFT)

Mumu the Stan, aka MOON HMZ. She’s a young Muslim mother from Malaysia who’s an artist, poet, and published author and illustrator, while also being an advocate for diversity, inclusion, mental health and environmental awareness in the NFT space. She is the founder of MalaysiaNFT and a member of the local art collective,, and her work has been exhibited at Art Basel Miami 2021!

Lauren Hom - Artist, Designer, Illustrator,

Ep 66: The Business of Lettering | Lauren Hom (Designer, Illustrator & Hand Lettering Artist)

Lauren Hom is a California-born designer, illustrator & hand lettering artist with a 250k strong following on Instagram. She is known for her use of bright colour palettes & playful letterings and has worked for clients such as Starbucks, YouTube, TIME Magazine, Google and AT&T. She has also been recognised by Communications Arts, the Art Directors Club, the One Club, the Type Directors Club and the Webby Awards.

Nigel Stanislaus - celebrity hair & makeup artist, Mr Maybelline, judge on Australia’s Next Top Model and Asia’s Next Top Model

Ep 58: Nigel Stanislaus (Celebrity Makeup & Hair Artist)

Nigel Stanislaus is a highly celebrated makeup artist who’s been a part of international television shows like Project Runway, X-Factor, Make Me A Supermodel and also a judge on Australia’s Next Top Model and Asia’s Next Top Model.

His editorial works span the likes of Harper’s Bazaar, Cosmopolitan L’Officiel, Elle, Marie Claire, GQ, and Esquire and he has worked with celebrities like John Legend, Suki Waterhouse, Kelly Osborne, Gigi & Bella Hadid, Scary Spice – Melanie Brown, and most recently, Jenna Dewan and Tina Arena.

But what is it really like being such a celebrated makeup artist who was known for almost a decade as “Mr Maybelline”? What did it take to get to where he is today?

In this episode, we dive into what it was like growing up in Singapore, how he almost became a professional sniper, discovering the world of fashion and makeup as well as the realities of living the jet-setting life, and what he is now up to since leaving his position as Makeup Director at Maybelline, where he had represented Singapore in NYFW.

Robert James Ashe - head of post production Conan O'Brien, animatic editor beavis and butt-head

Ep 57: Robert James Ashe – Hollywood Editor & Title Designer

Robert James Ashe is a 4-time Emmy nominated editor and title designer, best known for being the Head of Post Production on Conan for nearly 8 years. He has also worked for Conan O’Brien on the Tonight Show with Conan O’Brien, The Legally Prohibited From Being Funny on Television Tour, The 2014 MTV Movie Awards, and his show CONAN on TBS. Rob also served as the announcer, title designer, and lead editor for The Pete Holmes Show on TBS.