Creative Industry

A list of all the episodes you will find in the So This Is My Why podcast that features people working in the creative industry, including show notes, links and other episodes that you might find interesting. Past interviewees include artists, dancers, stunt actresses, photographers, writers and more.

Lauren Hom - Artist, Designer, Illustrator,

Ep 66: The Business of Lettering | Lauren Hom (Designer, Illustrator & Hand Lettering Artist)

Lauren Hom is a California-born designer, illustrator & hand lettering artist with a 250k strong following on Instagram. She is known for her use of bright colour palettes & playful letterings and has worked for clients such as Starbucks, YouTube, TIME Magazine, Google and AT&T. She has also been recognised by Communications Arts, the Art Directors Club, the One Club, the Type Directors Club and the Webby Awards.

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Nigel Stanislaus - celebrity hair & makeup artist, Mr Maybelline, judge on Australia’s Next Top Model and Asia’s Next Top Model

Ep 58: Nigel Stanislaus (Celebrity Makeup & Hair Artist)

Nigel Stanislaus is a highly celebrated makeup artist who’s been a part of international television shows like Project Runway, X-Factor, Make Me A Supermodel and also a judge on Australia’s Next Top Model and Asia’s Next Top Model.

His editorial works span the likes of Harper’s Bazaar, Cosmopolitan L’Officiel, Elle, Marie Claire, GQ, and Esquire and he has worked with celebrities like John Legend, Suki Waterhouse, Kelly Osborne, Gigi & Bella Hadid, Scary Spice – Melanie Brown, and most recently, Jenna Dewan and Tina Arena.

But what is it really like being such a celebrated makeup artist who was known for almost a decade as “Mr Maybelline”? What did it take to get to where he is today?

In this episode, we dive into what it was like growing up in Singapore, how he almost became a professional sniper, discovering the world of fashion and makeup as well as the realities of living the jet-setting life, and what he is now up to since leaving his position as Makeup Director at Maybelline, where he had represented Singapore in NYFW.

Ep 58: Nigel Stanislaus (Celebrity Makeup & Hair Artist) Read More »

Robert James Ashe - head of post production Conan O'Brien, animatic editor beavis and butt-head

Ep 57: Robert James Ashe – Hollywood Editor & Title Designer

Robert James Ashe is a 4-time Emmy nominated editor and title designer, best known for being the Head of Post Production on Conan for nearly 8 years. He has also worked for Conan O’Brien on the Tonight Show with Conan O’Brien, The Legally Prohibited From Being Funny on Television Tour, The 2014 MTV Movie Awards, and his show CONAN on TBS. Rob also served as the announcer, title designer, and lead editor for The Pete Holmes Show on TBS.

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Nick Bernstein - Senior Vice President of Late Night Programming (West Coast) at ViacomCBS; executive in charge of the Late Late Show with James Corden

Ep 51.2: Nick Bernstein (Senior Vice President, Late Night Programming (West Coast), ViacomCBS)

Nick Bernstein is the Senior Vice President of Late Night Programming (West Coast) at ViacomCBS & is the executive in charge of the Late Late Show with James Corden.

In Part 2 of this episode with Nick, we explore how the Comcast acquisition of NBC Universal impacted Nick personally, how he ended up being the executive producer of the Pete Holmes show & ultimately (currently!) the executive in charge of the Late, Late Show with James Corden and ALL things related to the CBS show, including how they pivoted during the global COVID-19 pandemic and how Nick himself ended up in FRONT of the cameras!

Ep 51.2: Nick Bernstein (Senior Vice President, Late Night Programming (West Coast), ViacomCBS) Read More »

Nick Bernstein - Senior Vice President of Late Night Programming (West Coast) at ViacomCBS; executive in charge of the Late Late Show with James Corden

Ep 51.1: Nick Bernstein (Senior Vice President, Late Night Programming (West Coast), ViacomCBS)

Nick Bernstein is the Senior Vice President of Late Night Programming (West Coast) at ViacomCBS & is the executive in charge of the Late Late Show with James Corden.

In Part 1 of this episode with Nick, we explore what it was like growing up in Maryland and how he would spend 4 hours every Sunday morning charting America’s Top 40 biggest hits on radio, the impact that Camp Taconic had & continues to have in his life, and how he ended up being an NBC page and working with legendary late night television executive, Rick Ludwin.

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Lim Pui Wan (picoworm) - Malaysia miniature artist

Ep 45: Lim Pui Wan (“Picoworm”) – Life of a Miniature Artist

Lim Pui Wan is a Malaysian miniature artist who discovered her love of miniatures at the age of 14 and has, since 2014 under “Picoworm”, become a full-time professional miniature artist. In 2020, she was even part of Ryan Reynold’s “Ryan Doesn’t Know” Snapchat series!

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Joe Sidek Festival Director George Town Festival

Ep 44: Joe Sidek (Festival Director, George Town Festival)

Best Known as director of the George Town Festival, Joe Sidek has established himself as one of Malaysia’s strong advocates for the arts.

Before taking up the position of festival director, Joe Sidek played major roles in various forms of art expression – from event management, art curator-ship, restaurant ownership and even costume design. A lesser known fact about Joe is that he still runs his family–owned textile chemical factory, Chemdyes Sdn Bhd.

With his industrialist background, entrepreneurial nature and his visionary passion for the arts, it is no surprise that 8 years after his appointment as festival director of GTF in 2010, the festival has grown incrementally ever since. Alongside GTF in 2018, Joe also directed the 3-year-old Rainforest Fringe Festival in Kuching, having founded the festival in 2017. He also helmed the Butterworth Fringe Festival for 3 years (2015–2017) and earlier in 2014, he brought Tropfest, the world’s largest short film festival to Southeast Asia and showcased the inaugural Tropfest South East Asia in Penang.

He has been invited to speak regionally and internationally in cities like Brisbane, Taipei, Seoul, New York, Salzburg, Hong Kong, Jakarta, Chiang Mai, Seoul, Gwangju, Shanghai, Adelaide, Yokohama and Malta among others about his role in placemaking, advocacy of the arts and about Penang.

He is 2020-2022 chairman of Federation of Asian Cultural Promotion, an industry expert on the industry panel of Malaysian federal agency for the arts and culture, Cultural Economy Development Agency (CENDANA), and chairman of Penang Arts Council.

Ep 44: Joe Sidek (Festival Director, George Town Festival) Read More »